Tag Archives: Wordpress Blog

Marketing Guide to Choosing a WordPress Theme

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Marketing Guide to Choosing a WordPress ThemeThe company’s website should be designed and approved by the marketing team or manager since it is this site that is the outward-facing image for your company for the online community.  Customize A Marketing Guide to Choosing a WordPress Theme. Your customers will form an impression of your company based on the look of the website. Also the operation of the site and also the content of the site.

If it does not look great, they may not stay. If it does not have the information they are looking for, they may move onto another site. You want them to stay on your site, browse your products and services. Hopefully, select a product or service or at least contact you for more information. We cover a few of the issues that marketing managers and webmasters need to consider. Choosing a WordPress theme is one important area.

Marketing Guide to Choosing a WordPress Theme

Before you even look at themes, determining your website goals, your current and future needs are at the top of the list. WordPress is a powerful content management system with thousands of themes and just as many plugins that provide a great deal of functionality.  Once you have defined your goals etc, assess themes in terms of whether they will help you meet these goals, current needs, and whether they can support your planned future needs as well.

Does it keep pace with current digital trends? Innovations? and marketing trends? Can you have someone on your team update the theme to match these needs? Do you have access to developers with these skills? Or are you at the mercy of someone who updates them from time to time? Is each update a surprise?

Important Attributes

SEO, customization, and website speed are extremely important attributes that need to be constantly managed. SEO will help you get indexed by the search engines, customization will keep your website fresh for your customers, and response time will keep them on your site, reducing the bounce rate.

Everyone is using mobile devices, smartphones, tablets, etc. Adapt your site to mobile-friendly browsing. If not you are probably going to lose a great deal of traffic. Can your theme be integrated with other software? Do you need this functionality? Lastly, will you have the support in place to perform updates, add functionality, and respond to customer issues?

We have covered many issues and items to think about in this post. Give all of these issues a lot of thought. Introduce a website with the best theme you can find. Marketing Guide to Choosing a WordPress Theme can also be updated as needed as well. Fortunately, WordPress allows an easy transition to different themes for testing purposes. Pick the right theme to maximize your chances of success with your website.

 

Web Design Ideas

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Web Design IdeasDeveloping a web site from scratch is really not required these days unless you are really want to have something unique and different. If you do, be prepared to spend lots of money and time getting the web site just right. There are lots of web design ideas available with templates to use that are already written. However many people find that using an existing template where you only need to configure and add content is the best web design idea.

A template is just that. It is a pre-designed set of web pages that can be configured to some extent. Once you add your own content including images, it becomes your own uniquely designed web site. As a result it sets you apart from all others. The message is that it is all about the original content including images and videos if you choose to add them. The template just gives you somewhere to start.

Web Design Ideas – Use A Content Management System

We use a template which will pre-config your pages. Use a content management system to manage all of your content. Editing, storage as well as a presentation to search engines and browsers. This site uses WordPress. It is a very popular CMS system, easy to use, and set up. Web site owners can focus on content. They do not need to have much in the way of computer skills.

WordPress has thousands of themes and plugins. They help you achieve whatever objectives you are looking for without having to re-invent the software. Simply select your theme or template, select and configure any plugins you want to use. You are ready to begin adding new content.

Web Design Ideas – Write your Own Content

We find small business owners like the idea of being able to add a few pages. They can make changes without having to call their web site designer. They do not need to pay for changes that they want to make. This feature can be both a time saver as well as an expense saver as well.

Some web designers will charge for every change made. This can cause web site owners to avoid updating their content. If they can write their own content, add pages and posts they have a great deal more flexibility. A content management system does this for them without their being a need to have a programming background.

Focus on the content and let the IT designers focus on the inner workings of the web site which should be minimal once the site is up and running.

For more details about web design, click here.

Building Your Own Web site vs. Low Cost SEO Services in Ottawa

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Building Your Own Web siteYou are small business owner contemplating designing and Building Your Own Web site. If you have some basic technology and IT knowledge there’s no question that you can figure out how to build your own website. The question is this the best use of your time?

As a small business owner you have many challenges every day to keep your business running, to drive sales, to produce and deliver the services that your company provides and solve many customer issues that you have. Every day is a busy day and everything must be prioritized to ensure that you focus on the most important things to your business. Cash flow is king.

As with all of your business activities, some of the things that need to be done will be contracted out to contractors, or you may even hire employees to focus on specific aspects of your business.

Building Your Own Web site

Building and designing your own website falls into exactly the same category. Why would you not hire a contractor, or an IT company to build and design your website for you following the guidelines that you provide?

Assume that you have made this decision to hire an IT company to build the website for you. The next question is what kind of website should you build and how much did you want to pay? If you’re new to this we suggest you start with the basic website that documents and tells your visitors a little bit about your company, the services or products that you provide and how best to get in touch with you.

You may even want to allow visitors to leave comments on your website for later follow-up by yourself or one of your employees. There is a commitment implied that spans several areas. One is the cost to develop and implement the web site. Another is to maintain it and keep the information current on the side. Finally there is the need to support your customers on your site in terms of providing them with current information. This can be a lot of work depending on the business.

A Viable Alternative to Building Your Own Web site

We can provide you with the basic website. It will contain five or six pages with both text and images that you choose. You have an option of being able to update these pages on your own once they are created. Customers can also add new pages based on topics that you would like to provide. We can also add pages for you based on input and requirements that you specify.

This is a great way to get started with your own company’s website at very little cost. You can later add to on your own or have one of your employees do it for you. Or have us add the pages describing your services and products. There is lots of flexibility which allows you to meet your own business goals.  Give us a call or send us an email at your convenience for more information.

Small Business Owner

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Small Business OwnerThe small business owner knows that they need a website to have a presence on the internet, but seldom has the time or the skills to set up a website domain or a hosting site, let alone design a website that meets their needs. Once the website is set up, there is ongoing maintenance to add content that keeps it current with the products and services that the small business offers. Many small business owners will just shy away from doing anything at all in this regard or they will turn to companies such as ours to help them with their website design.

Various Approaches to Web site Design for the Small Business Owner

There are many different approaches one can take to set up a small business website. For example, some customers will obtain their own domain name and request hosting, then they will do the rest. Others want the domain name, the hosting, and the blog engine installed and they will then add the content using the user-friendly blog system. Then there is the business owner who wants a website and wants to hand over the content to a content manager such as ourselves to build the website and design all of the content pages.

We have listed the services we provide to small business owners on our website. Click here for more information. This is a guideline only and should be used to give some idea of what the potential costs are to set up a website and add content on a regular basis.

Search Engine Indexing

We recently built a website for a small non-profit organization, click here to see the website. They had the domain, and we provided the hosting and installed a WordPress blog with the appropriate apps to support his website. We add some basic pages and then turned it over to the president of the organization who wanted to design and add his own content and images for his blog. With a small amount of training, they were in business and updating content as needed.

They wanted to know why their website was on the 1st page of search results for some search terms and not for others. The answer was pretty simple. They did not have any content on their website that used those terms and therefore the search engines would not index them for that term, nor would they rank them for that term. They were obviously going to think about this and decide if they were going to add more content or not.

Inexpensive Small business Owner Websites

The example we have discussed is one of the least expensive ways to build a website. Spending a  small amount for a domain name and hosting and then building and designing their own pages is clearly the way to go for this group. If they have the time to add their own content and are not too concerned about the time it takes, they can add content using the WordPress blogging engine, which is extremely easy to use and intuitive to learn.

For more information about domain name setup, hosting, web site design, contact us for more information today.

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