Tag Archives: Google Penguin

Website Recovery From Google Penguin

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Website Recovery From Google PenguinMany websites were penalized by Google Penguin and other algorithm releases from Google. If you are one of them don’t despair, just get ready to put in some hard work. Be patient as long as you are following the guidelines publicized by Google. Website Recovery From Google Penguin will consume a lot of time. The holy grail of websites is that you must have high-quality content. It must be attractive, informative, and useful to your readers.

This is the first requirement. It is a must-have if you are going to be in this business for any length of time. There are other areas to focus on as well that we will cover in this short article. However, rest assured that this is a complex subject and requires much more discussion. We will focus on what we consider to be the basics of SEO recovery. But do not even bother with these other issues unless you have focused on quality content first.

Website Recovery From Google Penguin

Every time that Google comes out with a new release there are many steps for an SEO website administrator to consider. The first task is to try to asses what the impacts will be on the industry and specifically your website. Many online blogs are dedicated to this subject. It is worthwhile to spend a few hours getting a feel for what the SEO community is suggesting. You may need to adapt your website in order to comply with these changes. This is really the first order of business to avoid your site being indexed and penalized as a result.

Once you feel that all of the steps have been taken to adapt your website to whatever Google has changed in terms of SERP. The next step is to continue optimizing your site to improve the quality of your site. In terms of content, in terms of quality links to other quality sites, and terminate poor quality links where you are able to. You may have to contact other webmasters to request them to remove links so that you can improve your overall link strategy.

Whenever you touch a page, take a few moments to review that page. Update it from the perspective of checking current information to ensure it is accurate and up to date, in grammar, and also spelling. If your company has changed services, products, or policies, for example, this is the time to also make sure that your pages are not only up to date, but they also meet Google’s guidelines for SERP. This is an opportunity to improve your web site every time you touch a page.

 

 

Website Ranking, SERP’s, Google Updates and more

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Website RankingIt used to be that you could just develop a website, upload it to your server, and presto you were live and even ranking well in the Search Engine Results Pages or SERP. Unfortunately, this dream is long past with many webmasters scratching their heads regarding what to do next in regards to developing content and managing ranking on the SERP results. With Google updates coming on a regular basis, it is really difficult to know what will be hit and what will be enhanced. For example, Penguin 3.0 impacted thousands of websites that had less than optimum linking strategies. If you had bad links if you had links to sites that were unrelated and on and on, then you were probably impacted by Google’s penguin.

To make matters worse, those webmasters who spent thousands of hours cleaning up the links have not seen a resurgence in their ranking since Penguin has not been rerun and is not part of the regular algorithm update. It is not part of the normal Google search engine refreshes.

Website Ranking – What to Do

If you are building a new site, stick to basics with high-quality information and content. Link to other sites that are legit sites that also have quality information and respect. Before approving links to your site, ask yourself if they are similar in content and quality as well. But beyond everything focus on content to make sure that it is something that your visitors will want to read.

An existing site may have more issues to deal with. Clean up your linking strategy and unlink to any questionable sites. If you find links to your site that are also questionable, request that they also unlink. Clean up your content so that it is clean, grammatically correct, and has value for your clients. Even with all of this work you may have to wait a while until Google decides to rerun the Penguin algorithm. If your site might be considered spammy, clean this up as well.

Website Ranking – Next Big Thing

No one knows except Google what the next big change will be. The only recommendation that we can make is that your site is pristine. This includes content, links, and the spam index.

For example, never link to a site that you would not spend time on. Don’t link to a site that does not somehow relate to your content. To the extent that you can, only allow sites to link to you that also are of high quality. It should have content on the same subject as you. Sites that are in direct competition with you may also be avoided in terms of inbound and outbound linking.

Follow the blogs and the chat rooms, you may pick up some hints, however, if you follow a quality strategy, you should be ok!

for more ideas and changing trends with regards to managing SEO, click here.