One of the questions that many people ask is how do we know what content to add to a blog or to a website? In addition, they want to know what happens when you have writer’s block and cannot find anything specific to write about. This situation happens to many people from time to time, including our writers. There are content creation techniques to help you always have something to write about and keep the creative juices flowing, so to speak. When you can write, write many posts and schedule them to launch in the future. This is one way to help you overcome those periods when you experience writer’s block.
We came across an article that talked about 20 different techniques that can be utilized in terms of creating content when someone has what’s called writer’s block. We decided to use these 20 items and put our spin on these items based on the experience that we have had in terms of creating content for our websites as well as for customers’ websites. The objective is to create useful and meaningful content for the reader based on the context of the customers’ website. As you’re reading these 20 items, try to think of them from the perspective of the content that you would need to have created for your website and for your customers. Remember to place the important stuff up front in the article.
Content Creation Techniques
Here’s our list:
1. Update outdated content – regularly review your older pages and update them with more current information.
2. Write about items in the news that pertains to your industry – always read the current news, especially anything in your own industry
3. Develop a list of tips about your products – readers will find this information particularly useful
4. Interview a friendly client or customer
5. Write a case study about your product or service
6. Join group industry groups
7. Monitor Industry publications – look for ideas and perspectives that were not covered in the publication that can be discussed on your own site
8. Look for News and Magazine Article Titles – for the same reason as above.
9. What is hot on Twitter and FaceBook – you may also want to have your own social media program as well
10. Customer Testimonials
11. Ask colleagues for ideas
12. Compare products and services
13. Publish expert material about solutions your products provide
14. Write a how-to article for the do-it-yourself handyman
15. Share some history about your company, people, products, etc
16. Solutions: Before and After that cover typical situations that your customers run into
17. Make a checklist for your customers
18. Add a definitions page
19. Add a resources page where customers can find more information about your products, services, and your company
20. Publish statistics about your products, improvements, etc
We provide inexpensive hosting and content management systems to help your company with your website and blog. If you need information or would like some help, please call or send us an e-mail with your contact information. Our phone and email are at the top of the page. Many of our customers ask for help in setting up a website and then proceed to develop their content.
