Tag Archives: Blogging

Web Blog Sites

Leave a reply

Web Blog SitesBloggers for many years got a bad rap due to the poor material that was included in blogs and the inability to follow much of the information. There was much innocuous ranting and rambling of ideas and thoughts. Frankly no one really gave them much attention other than like minded people. Today search engines have de-indexed these sites due to poor content. You do not want your site to fall into this category. Make sure you have a content management system for your web blog sites. Provide quality original content that is interesting to your readers. Employ many other ranking factors that will help you to rank well.

Web Blog Sites – Content Management Systems

Blogs are moving into the mainstream now that really high-quality content management systems such as WordPress are available. They help communications and marketing managers manage the content, add features, and content-rich material. You do not have to understand much about what is going on in the background. Although it helps you really do not need to understand HTML any longer to use a WordPress content management system. Now you can focus on what really counts and that is the actual content that will entice your prospective customers to contact you and/or to place their orders.

Excellent presentation, easy to use widgets and themes that add a great deal of functionality and professionalism to the content management system that allows small business owners to craft their own web site and personalize it as well. Add logos, banners, images, and videos to your site to truly enhance the web site and interest the customer.

Once Your Site is Set Up with Hosting and WordPress

Company owners and semi IT professionals maintain content once it is set up on a hosting site. In fact, we can install WordPress for you and install the theme you prefer. We can also install various widgets and even some of the initial pages. Then you are ready to go with your own content being added as time permits and services or products are updated.

Some owners will create pages and posts that represent their latest suite of services and products. They will also use the services of a marketing writer to help them add content. this content represents their company in the best possible way while being SEO optimized as well.

SEO optimization is what brings potential clients to your site when they are searching for services or products.

Let us help you with your hosting and initial web blog design. We have a variety of options that are flexible. They are aimed at making sure that the web blog site you set up will be beneficial to your company. It also enhances sales and service at your company. Call or email us today for more information.

Content Creation Techniques

Leave a reply

Content Creation TechniquesOne of the questions that many people ask is how do we know what content to add to a blog or to a website? In addition, they want to know what happens when you have writer’s block and cannot find anything specific to write about. This situation happens to many people from time to time, including our writers. There are content creation techniques to help you always have something to write about and keep the creative juices flowing, so to speak. When you can write, write many posts and schedule them to launch in the future. This is one way to help you overcome those periods when you experience writer’s block.

We came across an article that talked about 20 different techniques that can be utilized in terms of creating content when someone has what’s called writer’s block. We decided to use these 20 items and put our spin on these items based on the experience that we have had in terms of creating content for our websites as well as for customers’ websites. The objective is to create useful and meaningful content for the reader based on the context of the customers’ website. As you’re reading these 20 items, try to think of them from the perspective of the content that you would need to have created for your website and for your customers. Remember to place the important stuff up front in the article.

Content Creation Techniques

Here’s our list:

1. Update outdated content – regularly review your older pages and update them with more current information.

2. Write about items in the news that pertains to your industry – always read the current news, especially anything in your own industry

3. Develop a list of tips about your products – readers will find this information particularly useful

4. Interview a friendly client or customer

5. Write a case study about your product or service

6. Join group industry groups

7. Monitor Industry publications – look for ideas and perspectives that were not covered in the publication that can be discussed on your own site

8. Look for News and Magazine Article Titles – for the same reason as above.

9. What is hot on Twitter and FaceBook – you may also want to have your own social media program as well

10. Customer Testimonials

11. Ask colleagues for ideas

12. Compare products and services

13. Publish expert material about solutions your products provide

14. Write a how-to article for the do-it-yourself handyman

15. Share some history about your company, people, products, etc

16. Solutions: Before and After that cover typical situations that your customers run into

17. Make a checklist for your customers

18. Add a definitions page

19. Add a resources page where customers can find more information about your products, services, and your company

20. Publish statistics about your products, improvements, etc

We provide inexpensive hosting and content management systems to help your company with your website and blog. If you need information or would like some help, please call or send us an e-mail with your contact information. Our phone and email are at the top of the page. Many of our customers ask for help in setting up a website and then proceed to develop their content.