Tag Archives: Website Services

Web site small business

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web-site-small-businessThere are many things to consider when developing a website for small business. Aside from the overall design, hosting, domain name, and registration, there’s also content that should be included on the website. We have tackled several of these issues on other posts on this website. One thing that most people, business owners, and website developers forget is security! This is an essential aspect of all websites, for small businesses as well as personal websites. If you do not pay attention to this issue, you will be hacked. It starts with having a secure password that is not easily figured out.

Web site small business – Security

Hackers can gain access to your website through many different means. They may come in through the back door through your hosting company. The situation develops when they gain access to the server that your site is hosted on. They come through someone else’s site, and they can infect your files.

Another approach is to provide comments on some of your pages. They come with links to malware, phishing sites, and pages that contain code that will infect your website. Always be careful about comments that you approve, and review all links before approving them.

Poor password policies can also allow hackers to gain access. If your password is not strong, you may find your site compromised. A password should contain letters, numbers, symbols, capital letters, and lowercase letters. If not, then your site may be accessible to hackers. Some people will use simple passwords, allowing hackers to gain access quite easily. Use a password design tool to pick one considered strong and challenging to break.

Website small business – Access

If several people access your site to perform various functions, they will all need a password to gain access. Password management is critical in situations like this. Frequent changes in passwords, security of passwords, and avoiding sending passwords by email can enhance the security of your business website.

In summary, protect your website, your passwords, and IDs for your website like it was your bank account. You don’t give that information out easily and don’t give out your passwords for access to your website easily, either.

One hacker even tried to guest post on one of our sites with hidden malware in the guest post. Fortunately, we caught it before it was posted to our website and did any damage. Always be on guard and use virus detection programs to check all of your software on your website and the pages posted on your Business website. Among all the other things you need to do on your website, pay a lot of attention to website security.

Web Development Services

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Web Development ServicesMost business owners really do not have an idea what we mean by Web development services.  Many of the small companies that are offering website development, content creation, and search engine optimization services probably don’t know that much about web development services either.  We certainly don’t pertain to be experts, however, we do know that what business, particularly small business needs is a website that works, and delivers the information they need to get out customers and provide another interface for their customers.  In this post, we will try to help you understand some of the basics of website development

What are the Basics of a Web Site?

The first step is the domain name, secondly, you must have a place to host your content, and finally, a program to manage your content is required.  The domain name is the URL  listed in your browser and can be a registered name of your company provided the URL is not already taken.  The domain name will point to the location where you are hosting your content.

This is the name of a hosting site such as Go Daddy and others who provide servers to host websites.  Now that you have a domain name, hosting site, business leaders need a program to help them manage the content so that they can focus on content instead of the HTML programming that makes the website operate.  The technical content management program we use is WordPress, which is the content management program that we are using in this particular site.  It comes with many themes, plug-ins, and capabilities that you can use to enhance the interaction with your customers.

Web Development Services – Content Management System

The content management system helps you manage the pages that describe your company and the services or products that you offer and regular posts about various topics that may be of interest to your customers.’  Included in the sales plan, products that have been added to the inventory, and so on.  Business owners can also decide if they want to allow comments from customers and for people browsing their site.  They can add pictures and video services whenever they wish.  Many people will improve their site by adding short videos that are also on YouTube.  The content management system will help you manage all of this content. It will help to ensure that it is organized. Also presented in an appropriate manner for anyone visiting your website.

Will the Search Engines Find Your Site?

Many people will launch a new website. They sit back and wonder where are all of the people browsing the content. Why are they not visiting my site?  You cannot get much traffic and cannot understand why the website that you spent a lot of money is not generating visitors to the site. Where is the increase in sales generated as a result of having a website?  The bottom line is that search engines have to find your site. They have to index your site for search terms that people typically use when looking for the kinds of products that you offer.  For example, if you run a pool company then you probably want to have lots of posts about pools you sell, installation, maintenance, and repairs to pools.  If you do not have this kind of information on your website chances are it will never be found.

What do They Mean Search Engine Optimization?

They are all types of theories about what it means to be search engine optimized.  Google, Bing, and Yahoo use many measures to make a decision. Which content to be offered to someone who’s doing a search using the search engine.  These factors determine whether your site is on the first page or the 1000th page of a search.  You can try to game the search process. However, experience has shown the best approach is to have a well-organized site. Use lots of original effective content that describes your company, the services, and products you offer. Include anything else that the customer may need specific to your business.  This is by far the best way to get a decent ranking with Google.

Web Development Services – How Can I Get Started?

Give us a call or send us an e-mail with what your needs are. We can get you going quite quickly with a  basic website. We provide you with information about how to become a search engine optimized so that the search engines will find your content.

Professional Web Site Services

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Professional Web Site ServicesMost small business customers are looking for a basic web site. It should come across in a professional manner without having to spend a lot of money to develop it. They want something they can link their customers to. They want an URL that they can show on their business cards. A site that they can easily update from time to time. They may or may not link to the social side of the internet with Twitter and Facebook. That is ok, it can come later once they see the value of these sites.

Professional Web Site Services

A professionally design site may look great, be a nice clean site providing all of the basic information, but it may not be easily found unless your customers have the exact address to type into their browsers. You really want to make sure the site can be found.  Without adequate search engine indexing and advertising your site will not be easily found by any new customers.

Online advertising is one method to use. Google for example provides a service that a website owner can use to advertise their site on other customers web sites. It is called Google AdWords and works very well. However, there is a cost to it based on the number of times your advertisement is clicked on. It is best to set up a monthly budget for advertising if you plan to use this approach. Ensure that your costs are kept to a reasonable level.

Professional Web Site Services – SEO

Search engine optimization or SEO also works. This page is an example of what is needed to increase the indexing of a site, in this case, our site. Google and Yahoo as well as Bing use various algorithms to figure out what information to display. Always have great original content that provides information to the searcher in the area they are looking for. The search engines will rank your site higher. They will show your information on the first page of search results. If you are down on the 50th page, you will never be seen and no one will come to your site.

Contact Us For More Information

Social networking such as Twitter and Facebook pages and tweets can be set up to increase your company’s exposure. A company’s web site can obviously go far beyond the basic 5-page web site that provides contact information, where to find you, the services offered, etc. however if you are looking to get started with a basic web site which can evolve to something more complex later on, contact us via our contact page for more information. Click here.

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