Tag Archives: Web Developer

Overlooking Important SEO Factors

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Overlooking Important SEO FactorsMost business owners do not even know what SEO is or why they should pay for this service. Search engine optimization is something that should automatically be built into every page and post of a website and yet there are many web developers that focus on the glitz and grammar instead of making sure that you have rich content, original content, and content without spelling and grammatical mistakes. There are multiple levels of SEO factors to consider. If you are a business owner, you may be on a limited budget and wondering just how to go about determining if a developer is providing a well-designed site that is SEO’d. Avoid Overlooking Important SEO Factors.

Overlooking Important SEO Factors

In addition to well-written content, here are a few factors to consider when designing and building a web site, whether it is done in-house or whether you subcontract the site to an outside firm:

  • Excellent well-written content should be at the top of the list
  • Use keywords that are important in your industry
  • Original content, never copy others content
  • Your pages should look great on desktops as well as mobile devices
  • Test your website by searching for common keywords to determine the ranking
  • Keep your web site current with up to date information
  • Ask the questions – is this what your customers are looking for

Overlooking Important SEO Factors

While the above is certainly not an exhaustive list, they are some of the more important factors. In fact, most SEO experts will agree that there are over 200 potential factors. They can make a difference in terms of how search engines view your website. Also, the subsequent ranking that they give it. While you may not want to pay for an exhaustive list of tweaks to get it just right, you can focus on the important issues and still get decent results.

Web for Small Business

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Web for Small BusinessA small business website must have several basic elements to be successful in terms of meeting customer needs. Also, the objective for Small businesses is to be found by search engines. We will discuss these two aspects in this post. We also describe why business owners who are focused on developing, building, and running their business need to care about a website for their company.

To begin with, a company website should describe the company. The services or products offered by the company and how to contact the company should be covered. It is a way to communicate with readers who they are and what they do. This basic information tells the reader who you are and what you care about. It should be easy to navigate, and customers should have no problem understanding what you are offering.

Once you have described your company, the next part is even more critical. It is one of the reasons we are writing pages such as this one. We want the search engines to find us and index us in a manner that allows customers to find us. The same is true for your company’s website. Business owners need to invest in primary Search Engine Optimized material. This will tell the search engines such as Google, Yahoo, and Bing that you are available and what your company does.

Web for Small Business – SEO Indexing

They will index your site and present the results to consumers who search for your products and services. If you end up on page 50 or page 1000 of the results, customers will never find you, and you will not receive traffic to your website and have no opportunity to convert them to paying customers. You need a page for each possible search term that might be used to find products or services your company provides. That is one of the reasons we are issuing new pages every week or so that talk about websites for small businesses.

It is a page of advertising about what your company will offer customers. We provide website hosting, construction, and maintenance for small business owners. You can find more details about our offer on our pages along the right-hand side. They cover services as well as prices. There is also an option where we host and build the website, then open it up for our customers to add their content. This is an opportunity for the small business to tightly manage editorial control while at the same time keeping costs under control.

For more information give us a call or email us for details.

Small Business Entrepreneur

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Small Business EntrepreneurThe small business entrepreneur has lots to think about while getting a new business started. From financing to design, production, shipping, and support there are so many to keep them all straight. As a result, you may not focus on a quality web site.

Their website, their content, and the communications messages are just one element among hundreds of issues. Even getting a website launched can be a challenge with all of the items that need to be addressed. There is simply not enough time to cover everything and many things must be prioritized and delegated.

Small Business Entrepreneur – Hosting and Content Management

A hosting site and a content management system that allows easy updates on the fly are really appreciated. Business entrepreneurs can update their own pages or arrange for professional website designers to build their websites for them. Content managers can add content that describes the company’s business, services, and products as needed.

Your communications team can focus on communications and not spend time on IT issues! IT website issues can be a drain on resources as well as time.  Using a flexible content management system with built-in hosting is one of the more important decisions to make.

Use WordPress Content Management Systems

We use WordPress as a content management system for this site. Although this one is a simple straightforward website, readers can certainly see how a site can be put together and updated easily on a regular basis. Once it is set up, just focus on what new content needs to be added along with videos or pictures. Now you are using your time efficiently!

We can set up a basic site for you and your start-up business, then turn the website over to you for ongoing maintenance and/or updates. You need to focus on adding new content or functionality.

We can assist with your content as well, making sure that it is optimized for your business and optimized for your customers as well. Search engine optimized content is also important if consumers are going to find you when they search for information about the services or products you provide. There is a lot of competition out there and online advertising is no different.

Let up help you become successful and meet your entrepreneurial goals! Contact us by phone or send us an email today for more information. Our prices are reasonable. Content management is set up so that your own team can perform updates. Or you can contract updates us as well.