Tag Archives: Small Business Needs

Website Ideas

Leave a reply

Website IdeasContrary to what many companies put in their sales material  we are providing a dose of reality about Website Ideas. Where they talk about gaining a huge amount of traffic from SEO engineered sites, we discuss specific areas to focus on. There are three  and only three ways to garner traffic from the web through search engines. Do not believe any of the companies that try to offer first page results for search results. Google, Bing and Yahoo have this all figured out. They are focused on quality web sites with original content. So what are the three things that every web site must do extremely well?

Website Ideas – Well Designed

First the web site must be well designed. Pleasing to the reader, easy to navigate. Provide the information that the customer or reader is looking for. It must also adhere to all of the standards in terms of web design that will help with ranking and will help your readers find you. If your reader or customer cannot easily navigate your site or find the information they are looking for, they are going to move on to another site. When readers remain on your site for a longer period of time, it tells the search engines that you have something interesting.

Website Ideas – Original content

This is probably the most important of all. Duplicate content is frowned on and to be discouraged. Don’t copy other people’s content and do not even copy your own content. Keep it original, keep it fresh and focused on what the customer is looking for. Regularly browse your old content and update it to reflect your companies current products, services and thoughts about whatever you are blogging about. Old content gets stale and readers will just ignore it. Search engines will rank you much lower in the search results if you do not keep it fresh and original.

Advertising

Tried and true, advertising does work provided that it is also focused on your customer segment and location. There is no use advertising in Canada if you only sell in the states for example. Make sure advertising is focused where your market lives. Before considering advertising, the first two steps need to be completed. When a reader clicks on your ad, he or she is taken to your site and offered the services or products that they are looking for. Conversions from reading to becoming a customer is what will make your company successful.

Focus on these three areas and you will be well on the way to meeting your goals of attracting customers to your business.

Small Business Needs

Leave a reply

Small Business NeedsSmall business needs never seem to end. The owner / operator can be stretched really thin in terms of time as well as financially. They need to keep their business going and expand it to grow sales. They must also provide support to existing customers. It can be tempting to develop your own website yourself and interesting as well. But is this something that you really want to take on in view of all of the other things that your small business needs to address? If you do not have the knowledge, you have to learn it and still invest the time to do all of the other things a small business start-up needs.

We ask this question because we can add a small business web site for you with little expense. We can have you up and running quickly and provide the right structure to allow future expansion as your time permits and company success demands.

Small Business Needs – Basic Website

We can add a small web site with five pages covering the basic information all companies need to get you started. These include the main company web page that describes who you are and the services and products that are offered. Next we have an “about” page that provides a little more information about you and your company. A contact page for people who need to get in touch by phone, email or even snail mail if desired.

We also include two more pages or posts that can be used to describe products or services in more detail. These pages can be used for anything that is desired. Of course you are not limited to just 5 pages. You, your employees or ourselves can add more posts as needed to the web site and needed. Many customers will have a page providing a list of frequently asked questions. This helps their customers find the information they need without having to contact you and take both their time and yours as well.

As your company grows or you add more products, you or your employees can add pages as needed. If you would prefer we can add additional content as well on your behalf. We just need the basic information and instructions regarding anything specific that you need. Adjustments are easy to perform and can be accomplished by either party.

Feel free to contact us about setting up you small company web site today. We can have one set up for you in no time at all with your company logo, pictures and text etc.

Small Business Needs Web Site Support

Leave a reply

Web Site SupportWhether you are a new business in start-up mode or a business that has been around for a while, you have probably realized that you need to have a website. You want your customers to learn about your company online.  Many online companies just charge too much to get started. Then they want an arm and a leg to make any changes, add product pages and images, etc. You would like to make some changes yourself. But they tell you it is either too complicated or they will not give you access. One company we know pays $500 a month for updates and minor changes. Anything that is more significant and it is not clear just what qualifies requires a work order and a hefty hourly fee.  There is an alternative to Web Site Support, and it costs a lot less.

Well, now you can have both. A business website to get you started and an interface that is easy to use. As a result, it allows you to create your own content without having to learn a lot of computer code or HTML, PHP, etc, etc. A startup is inexpensive. You can choose between doing updates yourself. Or have us make changes or embark on a full marketing program to increase your contact results. For more details, click here.

Website Support – WordPress

We use WordPress as our blog engine. Which has been used by millions of websites all over the world? It has many plugins or widgets and theme templates that allow us all to create websites that are easy to view, update, and add to. This system can easily be used by many people who are not familiar with blogs or designing websites. We set up the basic site for you. We will create the look and feel that you want to present to your potential customers. There will also be a contact page that they can use to contact you if they have more questions or would like someone to call them to set up an appointment.

Many small business owners have found that by having a website, they can increase sales and customer contacts. A list of frequently asked questions can also reduce your overall load on your sales team and your reception. You also ensure that your own people are using standardized answers for all of the questions that customers typically ask.

Give us a call or send us an email today for Web Site Support. We will be pleased to discuss your needs with you. We can set up a website that meets your company’s personal needs.