Search engine optimization is never really completed. There are always improvements and tweaks that webmasters implement. If you have a large site or many sites to maintain it is important to prioritize. Focus on the items that will return the best improvements for your effort.  If you have a large site, these simple SEO techniques can be tackled using 30 minutes of your time every day. Sure you have lots to do every day, however, if you focus on these items each day gradually your site will improve SERPs.

Simple SEO Techniques

This is our list. If you have others that you feel are more important, by all means, let us know. We will add them to the post and give you a link back to your site.

Update lowest performing posts – update the tags, meta descriptions, spelling and grammar. Program to do one job a day if that makes more sense for your time commitments.

Optimize Images – large files take a long time to load. Speed is essential if you want to retain the reader. Reduce image size to enable fast loading of pages.

Canonicalization of your domain – tell the search engines which one is your main site so that they do not treat www.example.com and example.com as two different sites with duplicate content.

Duplicate data – use webmaster tools to verify that there are no duplicate meta descriptions and title tags.

Update Image Alt tags – all images should have this data filled in so that the search engines can index the image and include them in search results.

404 Error codes – review and repair all broken links on your site.

Internal Linking – identify those pages that you want to consistently link to and ensure that all are in working order.

Whether you have been away for 6 months or a year, the task of staying up to date on SEO is a daunting one. In this post, we will cover a few techniques for website SEO training after being away. In fact, you can use these techniques for your everyday self-training activity. The industry is changing quickly on many different fronts. The search engines are constantly updating their search algorithms to provide better more relevant results. Information goes out of date. Technology changes e.g mobile browsing and consumers are getting smarter when it comes to searching for information online. They expect instant accurate answers to whatever they are looking for. So how to you keep up to date on a regular basis or whether you have been away from the industry for a period of time?

Techniques for Website SEO Training After Being Away

Here is our list of techniques for staying up to date or catching up on what is evolving in the industry. There is no magic bullet, but if you work at it you can keep your website’s SEO optimized.

• Take advantage of services like Feedly to aggregate SEO news
• Subscribe to Google blogs on search engine changes
• Subscribe to the MOZ blog
• Attend conferences on SEO, although this may cost $$ and may or may not be profitable depending on the conference
• Read every day about SEO topics and current trends
• Taking a course from a qualified trainer can help to come up to speed quickly, however you still need to read every day to stay current.
• Run several blogs and experiment with various parameters
• Track your traffic, bounce rates, links, etc and learn from them
• You may want to read the previous post on this blog.
• Apply a read, write and talk approach to learning about new techniques to harden them in your memory and also find out what other people are thinking.