Tag Archives: SEO Tags

Why do you Need Great Blog Post Meta Title Tags

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Why do you Need Great Blog Post Meta Title TagsThere are two fundamental reasons to write good titles for your blog posts. Why do you Need Great Blog Post Meta Title Tags and why are they so important? In order of importance, they probably rank in terms of SEO first and human reader second. From an SEO perspective, the title tag is one of the most important elements in the ranking of pages.

It describes your post and should contain all of the keywords that you are aiming for. The title should also be included in the first couple of paragraphs on your page. The title or at least the keywords should be also included in paragraph headings later on in the post. Your objective is to show to the search engines what keywords you are focusing on. Then follow that up with really great content. Use a content management system such as WordPress. This CMS will automatically place the title of your post in the title tag for you.

Why do you Need Great Blog Post Meta Title Tags – Your reader

The second major reason is your customer or reader of your post. The reader or person looking for something on the internet must choose from the results presented. Usually, 10, which one he or she will click on.

Making this decision is based on your title and how closely it represents what they are looking for along with the meta description that we will cover in the next post. Needless to say, if your title is not well written or does not correspond to what they are searching for, they will not click on your post.

Appearing on the first page of search results gives you a one in ten chance of being selected if you ignore the paid advertising. Make the title excellent if you want to improve your chances of being selected. Whatever you do, focus on quality title content and do not stuff the title with keywords that do not make sense.

Evolving Long Tail Keywords

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Evolving Long Tail KeywordsKeywords have always been the lifeblood of the success of any website. If you do not focus your writing around keywords, provide useful content related to these keywords, your blogging success may be limited. This page is about evolving long-tail mobile keywords vs. much shorter keywords. The chart on the left indicates the cost/ competition vs reward for short vs. long-tail keywords. Many bloggers over the last few years have focused on long-tail keywords. They do this as a method of carving out a niche for themselves. They found the short keywords just too competitive and too expensive to include in their work. Now long-tail keywords are evolving once again with the introduction of mobile.

Evolving Long Tail Keywords – Mobile

Previously when you searched for something using a longer phrase, search engines would deliver SERPs based on the apps that were installed on your phone which was somewhat limiting in terms of the total content available.

Now they are delivering SERPs based on the total content available even if you do not have the app installed on your phone. This is good for searchers, and it is good for app developers. It does mean that there will be more competition and that many apps will need to focus on having content with long-tail keywords that they previously did not have in the past. More to come on this particular project.

SEO Practices – Use Categories vs. Tags Effectively

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SEO Practices Use Categories vs. Tags EffectivelyThe concept of SEO Practices Use Categories vs. Tags Effectively is often overlooked by web designers and, in particular, content writers. Your customers, readers, and search engines rely on this information to find material, find products, and navigate your website. A well-designed website that effectively uses categories and tags will encourage readers to stay on your website longer and lower the bounce rate.

SEO Practices Use Categories vs. Tags Effectively

Consider content as the table of contents for your website. That means that tags are your index to your site’s content. Some of the benefits of using categories and tags effectively can be summarized as follows:

Customers – can use the categories to focus on an area they may be interested in, while the tags may guide them to a specific subject or product on your site. This helps to ensure a more satisfied customer and drives retention and possible sales.

Readers – are much the same as customers. If your site is a content-only site like this one, you want to provide a means for the reader to navigate it and find their way to the specific content they are looking for. They also stay on your site longer, which lowers the bounce rate.

Search Engines – I love a well-categorized and indexed site. They will use the taxonomies, i.e., categories and tags, to navigate your site and index it. Lower bounce rates are also a significant factor in determining SERP results. Anytime you can get on the first page of search engine results gives you a 1 in 10 chance of being chosen or clicked on.

As you add content to your site, don’t forget to update your categories and tags. You may want to limit the number of categories and tags to ease the navigation.  This will make it easier to find information on your site. Click here for more SEO assistance.

 

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