Tag Archives: SEO Service

Building Your Own Web site vs. Low Cost SEO Services in Ottawa

You are small business owner contemplating designing and Building Your Own Web site. If you have some basic technology and IT knowledge there’s no question that you can figure out how to build your own website. The question is this the best use of your time?

As a small business owner you have many challenges every day to keep your business running, to drive sales, to produce and deliver the services that your company provides and solve many customer issues that you have. Every day is a busy day and everything must be prioritized to ensure that you focus on the most important things to your business. Cash flow is king.

As with all of your business activities, some of the things that need to be done will be contracted out to contractors, or you may even hire employees to focus on specific aspects of your business.

Building Your Own Web site

Building and designing your own website falls into exactly the same category. Why would you not hire a contractor, or an IT company to build and design your website for you following the guidelines that you provide?

Assume that you have made this decision to hire an IT company to build the website for you. The next question is what kind of website should you build and how much did you want to pay? If you’re new to this we suggest you start with the basic website that documents and tells your visitors a little bit about your company, the services or products that you provide and how best to get in touch with you.

You may even want to allow visitors to leave comments on your website for later follow-up by yourself or one of your employees. There is a commitment implied that spans several areas. One is the cost to develop and implement the web site. Another is to maintain it and keep the information current on the side. Finally there is the need to support your customers on your site in terms of providing them with current information. This can be a lot of work depending on the business.

A Viable Alternative to Building Your Own Web site

We can provide you with the basic website. It will contain five or six pages with both text and images that you choose. You have an option of being able to update these pages on your own once they are created. Customers can also add new pages based on topics that you would like to provide. We can also add pages for you based on input and requirements that you specify.

This is a great way to get started with your own company’s website at very little cost. You can later add to on your own or have one of your employees do it for you. Or have us add the pages describing your services and products. There is lots of flexibility which allows you to meet your own business goals. Give us a call or send us an email at your convenience for more information.

What should you spend on SEO services

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Many business owners might be wondering what SEO is, let alone asking what they should pay for it! SEO services is short for search engine optimized content for your website. This content is designed and developed so that search engines will properly index your website and rank so that your customers will see your website presented in the search engine results. The ranking is extremely important if potential customers are going to find your site.

Building a website with content that reviews your products, services and whatever else that you decide to provide about your company is a requirement however that alone will not cause the search engines to rank your website highly enough for people to find. It is equivalent to building a brick-and-mortar building, not placing the sign on the front of it, and not advertising in the newspaper or on TV or on radio. You must also advertise on the Internet and to do that you make sure that your website is optimized for the search engines.

What should you pay for SEO services

There are many models available in terms of payment structure, as well as the amount that you might consider paying. Regardless of the amount that you pay, you should set objectives. They should include the development of content and optimization of content so that you can measure what you’re receiving for what you pay.

Payment methods include a monthly retainer, contract services, fix prices, project-based pricing, and hourly consulting. If there are promises or guarantees, instant results, the number one spot in Google, or shady link building services you may want to ask more questions and or avoid this type of service. There just cannot be any guarantees of results given the competition, and given the way the search engines change their outlook algorithms on a regular basis.

Some issues to consider

Search engine optimization takes time and results can take as long as six months to be achieved. Search engine rankings and search engine changes will take place overtime and your rankings will change as well. Not all SEO services are the same and you must compare cost versus services.

SEO is not an option, you must do it if you want your website to rank well. Hiring an agency with the expertise is the best way to go compared to trying to do it yourself.

Search engine optimization is another form of advertising expense. It can be compared to other marketing approaches such as direct mailing, broadcast advertising and online ads. You need to compare the results that this will provide. Invest for to get the best return on your investment. In our opinion search engine optimization for your website is not an option. It is something that you must invest in, to enable customer conversion into sales for your services and products.

Give us a call today for further information on this subject. We can discuss pricing for search engine optimization of your website. For more posts about making your web site more SEO friendly, click here.

Affordable SEO Services in Ottawa

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In a post 4 weeks ago we talked about how a Calgary company had teamed up to provide affordable SEO services in the Ottawa area. Calgary SEO Specialists and Global Com Team Up discussed the services and pricing that they offered and why customers may want to consider this service. If you have a web site that is not receiving the traffic that you think you should be receiving, why not give us a call. We can discuss your needs and how we can help get on the first page of Google search results.

This post is focused on just how affordable SEO service in Ottawa can be compared to other SEO companies and certainly compared to the old-style advertising media. The first point we wanted to make is that people talk about SEO all of the time which means Search Engine Optimization. before your eyes glaze over and you head off of this page, think of SEO as really efficient web advertising! That is only if it is done right and managed on an ongoing basis. Anyone who tells you something different is just selling the concept and not delivering web marketing to you that will bring results.

Web Marketing and Web Advertising

Web marketing or web advertising is all about attracting consumers who are browsing on the internet. They are surfing from site to site looking for information about subjects that they are interested in. To do this they use search engines, they use twitter, they use facebook and they use referrals. Consumers are also increasingly using smart phones to do this searching so if your web site is not also optimized for mobile browsing you are also losing a huge market.

This web site for example automatically recognizes what hardware and browser you are using and delivers content to you that is optimized for your device, regardless of the type of smart phone or desk top device. So when we talk about affordable SEO services in Ottawa, these are just a few of the things that you need to take into account while deciding what company to use when hiring a web advertising firm.

Affordable SEO Services in Ottawa – No Down Payment

There are other points we wanted to emphasize regarding affordable SEO services in Ottawa. Do you have to sign up for a contract or not and is a big down payment? Many companies are afraid of doing a lot of work. They are worried their customer will cancel on them just as the web site is ready to launch.

As a result they demand an upfront fixed price. Then a monthly fee after that. In our case, we simply suggest that you commit to a three-month commitment of monthly fees. This gives us sufficient time to build your web site and start delivering traffic to you. This is qualified traffic that could be potential sales for you. There is no contract so if you do decide to opt out, you can with no problem. However, we believe that our service will more than meet your demands and expectations. There will be no question that you will want to continue with our service.

Affordability is a Big Issue for Many Companies

There is no question that budgets are tight. Companies both large and small can ill afford to throw money at something they are unsure of. Yet every day business people throw money at traditional advertising media. They have no idea whether it is being successful for them or not.

The world moving to smart phones to surf the web and everyone is avoiding traditional advertising on the TV. Don’t you think it is time to switch to something that delivers results that you can monitor and review. Confirm how many customers visit your web site and convert to paying customers? We think so. That is why we teamed up with Calgary SEO Specialists to deliver affordable SEO services in the Ottawa area.

For more information about our services and pricing, take a moment and visit their web site. Click here for more information.

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