Tag Archives: SEO Ranking

Reducing Website Bounce Rates to Improve Stickiness

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Reducing Website Bounce Rates to Improve StickinessWhy should a business owner worry about reducing website bounce rates to improve stickiness? There are several reasons. However, it depends on the site. Some sites provide specific short answers to a question posed by the reader. They will not stay long on a post or page. Other sites are providing product or service information or content that is informative. If it is well written and addresses the questions the reader is looking for, they are likely to stay on the site longer. Poorly written content or content that does not meet the reader’s needs or match the title will not hold readers for very long. Search engines tend to measure bounce rates and stickiness as indicators of how good a site is and will rank sites higher that have a low bounce rate!

Reducing Website Bounce Rates to Improve Stickiness

There are other indicators as well. We have listed them in no particular order as follows:

  • Quality content that addresses a reader’s interest area.
  • Content is relevant and useful to the searcher.
  • Pages load quickly and don’t leave the searcher twiddling their thumbs.
  • Avoid clickbait that takes the reader off to an external site
  • Eliminate popups. They irritate readers and may take them to another external site.
  • Lots of internal linking to other relevant pages keeps the reader on your site longer
  • Avoid external links, but if you do, ensure they are related to quality sites.
  • High-quality content above the fold creates a great first impression and causes the reader to scroll onto the rest of the page.
  • Easy read, avoid making it too complicated, use short sentences, two or 3-sentence paragraphs, avoid the wall of text
  • Mobile friendly, since the majority of readers are now using mobile devices to surf
  • Site navigation, categories, and tags, links should be clear and easy to use
  • Related content can be linked to from the current page.
  • Comments and popular pages are also good. People like to see what others are reading
  • A clear call to action, particularly if you are selling a product or service to create sales and/or calls to a salesperson

For more details about bounce rates and how they affect your time on page statistics, click here.

 

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SEO Ranking Factors in the Future

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SEO Ranking Factors in the FutureThe best experts in the business every year try to identify the most important SEO Ranking Factors in the Future for webmasters, content writers, and advertising managers.  If you get it right, your site will be indexed on the 1st page of the search engine results. If you get it wrong, then you could be buried low on the SERP/s and never seen by your customers. There are however basic requirements that seem to stand the test of time and the ongoing changes that Google and other Search engines regularly make.

This is a very competitive industry on many different levels. We are all fighting to get on that first page of search results and then get picked by the reader. We are going to identify a few of the basics in this post that will withstand the test of time. As well as ongoing updates by the search engines.

SEO Ranking Factors in the Future

Relevant Content – find out what your customers are looking for and then make sure that the content is there to answer their questions.

Answer the Customers Questions – Show the customer where he or she can get the answer if you cannot answer it on your page. Give them alternatives and most of all do not point them to links pages that are unrelated.

Provide Value to the customer – value to the customer really depends on what they are looking for. Can they find the product they are looking for and can they order it seamlessly? Does the content answer a question? Does your website bring value to the customer’s life?

Mobile Adapted – The majority of searches are now being conducted using mobile devices. Your website must be readable. It must have all of the functionality your customer needs on a mobile device or tablet.

Website Response – slow website response time will cause your customers to move on to another page or SERP result.

Titles that Attract Readers

Even if you are on the first page there are still at least 20 other titles and paid advertisers for the customer to click on. Make your title compelling. Provide a snippet of what the customer is looking for to attract them so they click on the SERPs for your website.

While there are many more ranking factors that can determine a post’s eventual page rank, if you do not get the above right, then you may as well not bother. Focus on quality content that addresses the customer’s needs, do it quickly, and do it on a mobile device. If you can do these parts, then you have a running start of having an excellent website that attracts customers and sells the product.

Good Unique Content Matters

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Good Unique Content MattersGood unique content matters for a number of reasons. Your customers are looking for information that will help them answer questions they have. They want to solve whatever problems they are trying to resolve. If your content does not address these issues they will be dissatisfied. Readers will go to another site for their answers and products. As a website owner-operator any time you lose a customer it is bad news for the bottom line. Bottom line is to make sure that all of your content addresses specific issues that pertain to your products and services. In other words, help your customers solve their particular issues.

Good Unique Content Matters – SEO

Helping websites gain top ranking with Google and other search engines is an important objective of all SEO engineers. There are many factors that can contribute to a good ranking. This means that a higher number of people searching for specific topics are going to be presented with your site as a site to visit that will answer their questions.  Excellent content is one of those features that everyone should strive for in addition to all of the other issues that are often considered. Good Unique Content Matters because you need to make sure that the search engines rank you well. The content must also address the customer’s questions.

Some SEO experts believe that good unique content is not enough. They feel that it must be excellent and ten times better than your competitors. They believe this based on competitive comparisons by Google as well as your customers. If your content is ten times better than the competition, Google will rank you higher. Of course, your customers will stay on your page longer. All of this potentially adds up to increased sales and revenue, which after all is the bottom line for most companies.

Our own objective is to write really good unique content since there is a trade-off between time invested and return for that time. Each website manager must evaluate this trade-off and make the best return on investment decision for their situation.