Tag Archives: SEO Guidelines

Google Adsense – Optimize Your Site

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Optimize Your SiteEvery day I learn a little bit more about the online advertising business. Today was one of those days were I attended a Google Adsense in your city Optimize Your Site forum sponsored by who else, Google. This was specifically sponsored by the Adsense team and not the search team. Over the years many of us have focused on SEO or search engine optimization. I really did not think about the major differences. Optimize your site from a google Adsense perspective as well as Google Search perspective. My definition of the difference between these two activities can be defined as follows:

SEO – are specific steps that a web owner takes to try to make sure that his or her site will rank well in the search engine results delivered to people who are searching for something. If you rank well then you might end up on the top page of the search results and someone might visit your web page, particularly if you are in the top 3 of 10 or so results that are on the first page.

Optimize Your Site – Adsense Optimization

is something totally different. This is the process of making sure that your advertising on your web page is noticed by your users, it is relevant and that you maximize your click rate once a user ends up on your site. It has nothing to do with getting them to come to your site. It has everything to do with ensuring that the content of the ads relate to what the user is looking for when they arrive on your site.

We are going to spend a lot of time talking about what we learned from this forum so that we can share this information with readers. If you have a web site and have put Adsense ad’s on it you will want to read this. If you are thinking about putting Google Adsense on your web site you will want to read this, otherwise don’t waste your time.

NOTE: This information does not in any way replace what Google has on its site and it does not in any way try to circumvent what Google is doing.

Here is a summary of what we learned at this seminar in no particular order:

Optimize Your Site

Opinions Expressed by other publishers

  • The location of you host can affect the source of your traffic e.g. host in the USA may decrease traffic for a Canadian web site
  • Use Meta tags with the address of your business included
  • Place the address of your business at the top or in the footer

Adsense Information

  • Set up search on your site to search your site and not the Internet
  • Adsense crawler looks at keywords, word frequency, font size, and link structure
  • Content above the fold is a higher priority than content below the fold
  • Pictures and image ads impact the amount of content above the fold and hence the type of ad that is served
  • Ad’s should be above the fold
  • Advertisements should be near navigational aids on your site
  • Ad’s should be easily distinguished from your content
  • Some color blending is acceptable
  • If you receive an email from Google telling you that you have a policy infraction on your site, you have 3 days to fix it and then they will check back to confirm that it is fixed.
  • There is a policy team to provide support in a situation that is not clear
  • Text/image ad’s are the most profitable as are
  • 160*600; 728*90; 300*250; and 468*60
  • Ad’s are displayed based on user surfing history. If you have been surfing sites on bananas and then switch to a site on apples, you will probably still see ad’s for bananas on the apple site.
  • Use Google analytics to decide which pages to optimize, especially with hard coded pages.
  • Content is king, always make sure your users experience great content
  • Use Google Chrome – open an incognito page to see how a fresh user will see your page; shows the performance of your ad’’s

Mobile

  • By 2015 there will be more mobile users than desktop users
  • 50% increase in mobile-focused advertising this year
  • Expect 30% of traffic to be from mobile
  • Recommended ad size is 320*50 and 300* 250
  • Note that the iPhone has an option to auto-remove all advertising
  • Use gomo.com to test your site

Double click for Small business

  • Allows publishers to deliver the highest paying ad regardless of whether it is served from Google or a competing network
  • First 90 million impressions per month are free
  • Schedule ads by location, time of day, start and end dates etc
  • Assists in reporting requirements of 3rd party advertisers
  • Can target down to postal code or zip code
  • This is really for a publisher who has Google Adsense, plus private advertising business they wish to place on their site and manage

I was a bit disappointed with the optimizing section of this session. We each had ten minutes and it felt rushed. However, we did get some good points such as ad sizing, color, positioning, search, etc.

Overall I thought it was time well spent. However, the real advantage will depend on the results of the changes that I plan to make and if there is any impact on the revenue I earn from my sites. Will let you know in a few months.

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Some SEO Guidelines

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SEO GuidelinesThe only people who really know what the SEO guidelines are might be some of the Google employees and only the ones who are in charge of the overall strategy for their search engine. The rest of us can only guess and learn by experience. There are many lists out there about do’s and don’ts associated with optimizing your page for SEO or search engine optimization. some make sense and some don’t and many people are trying to take advantage of this situation to obtain more traffic.

SEO Guidelines – Quality Content

We happen to think that in addition to all of these so-called rules and guidelines which are ok and not wrong at all, you must have quality content. You must have not only quality content that is well-written and informative to the reader, but it must also be popular if you are really going to do well with advertising on your site. Writing poorly written stories about something that no one cares about is just not going to be of interest to very many people, even if you optimize the page perfectly, whatever that might mean.

Focus on High-Quality Content in Popular Areas of Search

So focus on good quality content,  interesting to the reader that appeals to a lot of people. Good quality content means that the post is well written, has no spelling mistakes, has good grammar, and has structure. A post should have an introduction, a discussion of the topic, and a closing summary of some kind or action statement that takes the reader to the next stage of your website.

Always optimize every page so that it also rises in rank for the search engines. We have compiled a shortlist and will add to it from time to time. These are rules/guidelines for making sure that your page is also optimized for SEO.

If you disagree or feel we missed something, feel free to leave us a comment and we will add to it to assist our readers.

Here we go:

  • Post Title
    • The title contains the keyword
    • The Title should begin with the keyword
    • The title should be at least 3 words long
    • The title should have at least 66 characters
  • URL
    • permalink contains your keyword
  • Metadata
    • Description meta-tag always contains the keyword
    • The Description meta tag should have at least 160 characters in it
    • The description meta tag should begin with the keyword
    • Your keyword meta tag must contain your keyword
  • Heading
    • The H1 tag should also contain your keyword
    • The H1 tag should begin with the keyword
    • The H2 tag should also contain your keyword
    • The H3 tag should also contain your keyword
  • Content(probably the most critical of all)
    • Must not be junk content
    • Must be informative and useful to the reader
    • Should contain at least 300 words, some say 500, and others at least 1000. We think you should vary the size of your posts, but never less than 300 words
    • Keyword density should be 2 to 5%, don’t spam your content
    • Keywords should be used in the first 50 to 100 words
    • Always use one image with your keyword in the ALT attribute
    • Bold your keyword at least once
    • Italicize your keyword at least once
    • Underline your keyword at least once
    • External link anchor text should also contain your keyword
    • Internal link anchor text should contain your keyword
    • Also, use your keyword in the last 50 words

While this is certainly not all-inclusive, it is a good start on how to optimize your posts for the best SEO ranking with the search engines and against your competition. Even if you do all of these things, it really comes back to content that people are interested in and causes them to want to spend some time on your site.

As we mentioned comments and thoughts are welcome.

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SEO Firms in Ottawa

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SEO Firms in OttawaThere are many SEO Firms in Ottawa that have recently hung out their shingle online and are advertising their capabilities to anyone that will listen. Another has joined the fold, Calgary SEO Specialists and you wonder why should I even consider these guys especially when they are not even from the area. Well, there are a number of reasons that you may consider, all of which are important when it comes to making business decisions on how you will spend your marketing and advertising dollars. SEO marketing is the reason.

Too many of these companies focus only on SEO i.e. get the search engines to index your page and list you in the top 10 search results. Calgary SEO Specialists also focuses on the marketing side of the job as well. Not only do you want someone to come to your site, but you also want them to call your company or buy your products. Conversion of the searcher into a customer is were it really counts. That’s what SEO Firms in Ottawa focus on.

Local SEO Firms in Ottawa

The first point that should be considered is that we have a local presence so although our name is Calgary SEO Specialists, we have a local member of our team who has been building Web sites for many years and in particular following SEO guidelines to attract traffic to their web sites. They have also been involved in marketing activities throughout their career and bring this expertise to the design of the site and the content that will be added to your site. This is a specialized business and it is important to hire someone who understands the business and not just someone who talks SEO.

Web Marketing

Secondly, what you are really looking for is web advertising or marketing. SEO is just the technical way that one implements a web site to achieve better results from an advertising perspective. If the company that you hire does not understand this nuance, chances are that you may have a great looking web site, but no one is going to visit it. SEO Firms in Ottawa do understand these issues.

Have you ever wondered why your web site never appears on the first page of search results? Then some guy comes along and builds a web page with your companies name in it. They do a search showing how he got you on the first page. Sure he got you on the first page. He used your companies name or a unique phrase that no one will ever search for!

SEO Catch Phrase

The objective is to use phrases that people commonly search for. The objective is to get you on the first or second page of those search results. There is a scientific method for making this happen. If you are on the first page you stand a much better chance of having customers select your web page! Next, you need a great catchphrase right at the front that is displayed with the search results. Now you are on the first page. You have the best catchphrase which attracts customers to your web site and not the competition! This is what makes them chose your site over the other 9 results that are displayed on the page.

This is what SEO is all about. Only firms with the experience can really put it all together to provide this type of service and results together. In fact, Calgary SEO Specialists are so confident of the service provided that they do not even ask for a contract or a down payment. They do suggest that you give it three months to see the results before making a decision. There are a variety of service levels and pricing to choose from. The services offered are fully outlined on their web site along with testimonials. There are even keyword studies that have been completed for various customers.

Check us out and give us your full consideration. Spending your money is always a decision that is taken carefully, regardless of the business that you are in. With web marketing using an SEO firm with experience is always a better way to go.

For more information about our services and pricing, take a moment, and visit their web site. Click here for more information.

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No Contract SEO Services in Palm Springs

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No Contract SEO Services in Palm SpringsIf you are looking for a company to develop a web site for you that is search engine optimized, (SEO), Calgary SEO Services is one company that you can consider. They provide no-contract SEO services in Palm Springs as well as in other cities across North America. They do not require a contract for small business customers. Also, they will deliver a quality website that is SEO optimized. The group will maintain it as well for you. They are supplying fresh well-written content for as long as you participate with their subscription service. For more information about no contract SEO  services in the Palm Springs area as well as pricing, take a moment and visit their web site. Click here for more information.

Read more about what SEO is all about. Read how it can be a good thing for your company and your web site to attract visitors and potential customers. Many customers really do not understand what SEO is all about and how it can help your business. It is the new marketing for the internet!

Search Engine Indexing

They do suggest that you subscribe for a minimum of three months. This provides time for the search engine Bots from Google, Yahoo, Bing, and other search engines to find your site. Also to index it and rank it in their search results. We submit your web pages to all of the search engines. But occasionally it takes them a bit of time to for the search engines to do their indexing.

Many companies require a contract to be signed before they do any work. We ask you to pay a month’s subscription upfront and then we get to work building your SEO site. All of this with no contract SEO services in the Palm Springs area. You are free to stop anytime. However, we are confident that once you see the results, you will want to continue the service.

No Contract SEO Services – SEO Web Marketing

Many companies are turning to web marketing as an alternative to traditional methods of attracting customers. They find that radio ads, TV spots and advertising in yellow pages and newspapers just do not work as well as they used to. Many people use their smartphones or desktop computers to search for the information they need about products and services. If you are not on the net with an SEO website, few people are going to find you.

Lot’s of companies have web sites, some quite fancy with videos, etc. But they never rank well because they have static content and they are not optimized for the search engines. It is so important to use the proper keywords and have fresh quick loading content to ensure that you are found on the internet. Once they are on your site, your customers may call you, or order online or send an email with more questions.

Fresh Up To Date Content

Fresh up to date content is highly ranked by the search engines.  This is why we suggest a post of 500 to 1000 words long every week for as long as you stay with us. This is the best approach to getting noticed by the search engines. We do not copy the content, it is all unique and written by writers in North America. We employ writers here and do not send the work overseas.

You might wonder why Calgary SEO services choose Palm Springs to launch their services outside of Calgary. Well, the answer is that the principles of the company spend a lot of their vacation time in Palm Springs. They want to help the local business continue to succeed in a very competitive market place. We think we can help you be more successful by attracting more leads to Palm Springs regardless of what industry you are in. That’s why we offer no-contract SEO services in Palm Springs.

For additional information about no contract SEO  services in the Palm Springs area as well as pricing, take a moment and visit their web site. Click here for more information.

 

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